JP Gownder says, “I’ve just published a major new report, The Digital Signage And Display Opportunity in 2016. I’ll also be holding a webinar on this topic on Tuesday, January 26th, 1-2pm ET USA; it’s entitled Screening the World: How Digital Signage, Displays, and Magic Mirrors Drive Business Value. Please register for my webinar here. Since Forrester was founded in 1983, we’ve never had a coverage area on digital signage  ̶  until now. Why? In the age of the customer, digital signage and related display technologies are growing rapidly, because: It’s now... [...]

Anjali Lai says, “The market research industry is built on a fundamental assumption: that any enterprise, product, team, or person can be better than it is today. Researchers mine insights because we are constantly seeking opportunities for greater success and are eager to illuminate the path forward. But researchers aren’t the only ones doing this; although it’s our profession, people around the world share this drive for improvement. These sentiments are at their peak today on New Year’s Eve as we reflect on the highs and lows of the year behind us and resolve to do something better... [...]

Erna Alfred Liousas says, “Have you been so fed up with a company you’ve said, “That’s it, I’m tweeting?” Contrast that with the times you’ve been so impressed with a company you’ve said, “That was so awesome, I’m going to tweet about it.” Customers do use social to ask brands for help. In a recent New York Times article, Jonathan Pierce, director of social media for American Airlines, shares, “You now see folks with Wi-Fi on board — if they need assistance on board, they’ll tweet us,” he said. “Perhaps if their bag isn’t... [...]

Charlie Dai says, “Predictive analytics has become the key to helping businesses — especially those in the highly dynamic Chinese market — create differentiated, individualized customer experiences and make better decisions. Enterprise architecture professionals must take a customer-oriented approach to developing their predictive analytics strategy and architecture. I’ve recently published two reports focusing on how to architect predictive analytics capability. These reports analyze the trends around predictive analytics adoption in China and discuss four key areas that EA pros... [...]

Michele Goetz says, “I’m not one to normally publicly gripe on a vendor, but a recent customer experience with an online purchase is a great example of why organizations can’t ignore data management investments. I have been a regular user of a note-taking app for several years. All my discussions with clients, vendors, and even notes from conferences wind up here. I put in pictures, screen shots, upload presentations, and capture web pages. So it isn’t a surprise that this note-taking vendor wants to move me up into a premium version. And for $50 a year, it’s not... [...]

Peter O’Neill says, “At Forrester, Research Directors do many things around the research process. We help analysts to establish a research agenda and keep them current for the next 12 months – we negotiate the report outlines, edit the drafts, and share the research and reports around other parts of Forrester to ensure consistency. Then, we often create or edit “blurb” text for promotional efforts (tweets, blogs, newsletters). I was sent a proposed blurb (written by our own marketing group) announcing our new report “Make Sales Conversations An Integral Part Of Your Content... [...]

Samantha Merlivat says, “Combined, online display and social media advertising spend will double between 2015 and 2020, growing from €14.4 billion to €28.7 billion. Among the factors driving growth, the combination of mobile and premium video advertising will drive an upsurge in demand for both online display and social advertising. Advertisers will increase their investments in video and mobile ads as media consumption evolves and targeting accuracy improves. Native mobile video advertising is already proving a winning formula in the social media sphere, and publishers will take notice... [...]

Nigel Fenwick says, “In the first in a series of reports examining the results of our latest survey on digital business, conducted in partnership with Odgers Berndtson, I look at executive perception of the impact of digital on their business. It turns out executives are hugely optimistic about how digital will change their business. Forty-six percent of executives surveyed believe that in less than five years digital will have an impact on more than half their sales. This suggests not only huge awareness of the potential for digital to change today’s business but also an expectation... [...]

Martin Gill says, “Business leaders don’t think of digital as central to their business because in the past, it hasn’t been. But now your customers, your products, your business operations, and your competitors are fundamentally digital. To win in this new world, digital leaders must reimagine their businesses as fundamentally digital. Do this, and you can become a digital predator; fail, and your business will become digital prey. This isn’t a fundamentally new message from Forrester. We’ve been saying this for a couple of years now. But what we have done is update our thinking... [...]

Diego Lo Giudice says, “Modern application delivery leaders realize that their primary goal is to deliver value to the business and its customers faster. Most of the modern successful change frameworks, like Agile (in its various instantiations), Lean, and Lean Startup, which inspire developers and development shops, put metrics and measurement at the center of improvement and feedback loops. The objective of controlling and governing projects to meet vaguely estimated efforts but precisely defined budgets as well as unrealistic deadlines is longer on the agenda of leading BT organizations. The... [...]