Marketing measurement is crucial for tracking performance, optimizing strategies, and maximizing ROI through data-driven insights. It helps businesses refine campaigns, allocate budgets effectively, and enhance customer engagement. Adweek is hosting a webinar ‘The Future of Measurement: Create Meaningful Difference to Drive Brand Growth’ on Thursday, February 27, 2025, at 1.00 pm ET. The Adweek team says, “Get insights from Kantar, LinkedIn and Coach experts, who will discuss how to build effective media campaigns that drive desired brand outcomes. You’ll find out how... [...]

This is a reminder for the Adweek webinar to be held on October 29, 2024. It can be tough to ensure that your campaigns are delivering the brand outcomes you need. But thanks to holistic brand lift measurement—an alternative to traditional brand lift studies—it’s now possible to uncover key drivers of media performance and recommendations for optimizing growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Optimize Brand Building’ on Tuesday, October 29, 2024, at 1.00 pm ET. The Adweek team says, “Hear how brands can use AI-driven media and creative... [...]

It can be tough to ensure that your campaigns are delivering the brand outcomes you need. But thanks to holistic brand lift measurement—an alternative to traditional brand lift studies—it’s now possible to uncover key drivers of media performance and recommendations for optimizing growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Optimize Brand Building’ on Tuesday, October 29, 2024, at 1.00 pm ET. The Adweek team says, “Hear how brands can use AI-driven media and creative measurement to shape their media planning strategy and brand growth,... [...]

This is a reminder for the Adweek webinar to be held on June 11, 2024.  Marketing measurement is crucial for assessing the effectiveness of campaigns and optimizing future strategies based on data-driven insights. It enables businesses to allocate resources efficiently, ensuring maximum ROI and sustained growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Elevate Marketing ROI’ on Tuesday, June 11, 2024, at 1.00 pm ET. The Adweek team says, “Get insights into what marketers are doing to boost their ROI and deliver growth from Igor Skokan, marketing science... [...]

Marketing measurement is crucial for assessing the effectiveness of campaigns and optimizing future strategies based on data-driven insights. It enables businesses to allocate resources efficiently, ensuring maximum ROI and sustained growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Elevate Marketing ROI’ on Tuesday, June 11, 2024, at 1.00 pm ET. The Adweek team says, “Get insights into what marketers are doing to boost their ROI and deliver growth from Igor Skokan, marketing science director at Meta, and Henrik Busch, CEO of Kantar Global Analytics. You’ll... [...]