Bruce Clay has published an article highlighting the future of SEO. He says, “SEO came from humble beginnings. Back in 1996 when I started doing SEO, we had very few SEO practices. Editing a webpage with keywords was all there was to do. One of the best of the early search engines was Infoseek. You could make changes to a webpage and immediately see how it affected the rankings. Clearly, the many search engines have changed, and now only a few are left. Over time, editing a webpage with keywords wasn’t enough. Links became a factor, the algorithms got smarter, Google introduced AI —... [...]

Stephan Bajaio of Conductor Blog has published an article compiling expert predictions on the fate of SEO in 2021. Bajaio says, “Search Engine Updates Will Shape SEO Priorities Updates to Google, Bing and others will dictate SEO’s focus for 2021. Google is doubling down on answering questions, whether it’s through a link or a video embed. AI and machine learning (ML) power these systems. Even if you don’t understand how these things work today, you’re at a disadvantage if you don’t understand where engines are investing when optimizing and building content.  – Duane Forrester,... [...]