Google Changes Ad Rotation Process

AM Khan reports that this year in May, Google made some changes to how ad rotation works in AdWords. After 30 days, AdWords would optimize to show higher-performing creatives.  Responding to user concerns, Google announced yesterday that it has made some additional adjustments to its process. It will expand the even rotation period from 30-days to 90, so there’s a longer testing window for new ads. Google is also offering an opt-out option, so advertisers can continue to have their ads rotate evenly indefinitely. If you want to opt-out of the rotation setting, there’s a form here. Continue... [...]