‘StrongMail’ has released a white paper entitled “The Ultimate Email Lifecycle Marketing Guide: Event-Triggered Alerts”. StrongMail team says, “In this detailed best practice guide, you will learn the strategies, technology and creative guidelines that are necessary to implement, test and optimize triggered-alert programs that will increase customer engagement, improve the customer experience and boost revenue. Key things you will learn: Tips for identifying the best event-triggered alerts for your business Required data assets and technologies 5 steps for launching... [...]