Influencer marketing is a type of social media marketing that involves businesses collaborating with individuals who have a large following. The goal is to increase brand exposure by promoting products and services to the influencer’s followers. AWeber has published a new video answering the question “Does influencer Marketing Work for Small Businesses?”. The AWeber team says, “Influencer marketing is so important. Why? One reason is that 61% of us trust influencers’ opinions about products—sometimes more than what brands themselves have to say. This is a testament... [...]

AWeber has published a new video answering the question “Is building an audience on Threads worth your time?”. https://www.youtube.com/watch?v=s8wrN2B1mvg AWeber  [...]