TikTok advertising leverages short-form, engaging videos to connect with a highly active and diverse audience. Its algorithm-driven targeting and creative ad formats boost brand visibility and drive authentic user engagement. Search Engine Land has published ‘TikTok advertising: A comprehensive guide’. Benjamin Wenner says, “Ever since its launch, TikTok has been a dominant marketing force. Beyond its impressive reach of over 1 billion active users across 154 countries, it has proven itself as an unparalleled platform for engagement and conversion. What makes TikTok particularly... [...]

Harnessing the scale of TikTok without sacrificing brand suitability might be intimidating to marketers new to the platform. New brand suitability solutions ensure you can safely scale your TikTok advertising strategy. Adweek is hosting a webinar ‘Safely Scale Your TikTok Advertising: How to Leverage New Brand Suitability Standards’ on Wednesday, July 20, 2022, at 1.00 pm EDT. The Adweek team says, “Hear from TikTok and Zefr leaders on how global brands can take advantage of the world’s fastest-growing entertainment platform while maintaining safety and suitability. You’ll... [...]

Harnessing the scale of TikTok without sacrificing brand suitability might be intimidating to marketers new to the platform. New brand suitability solutions ensure you can safely scale your TikTok advertising strategy. Adweek is hosting a webinar ‘Safely Scale Your TikTok Advertising: How to Leverage New Brand Suitability Standards’ on Wednesday, July 20, 2022, at 1.00 pm EDT. The Adweek team says, “Hear from TikTok and Zefr leaders on how global brands can take advantage of the world’s fastest-growing entertainment platform while maintaining safety and suitability. You’ll... [...]