How a Legacy Brand Ran with Their TikTok Boom [Podcast]
In 2024, TikTok marketing leverages AI-powered personalization and interactive ads to drive deeper user engagement, with brands focusing on creator partnerships to boost authenticity. Enhanced e-commerce integrations and in-app shopping features make it a powerful platform for direct sales. Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘How a Legacy Brand Ran with Their TikTok Boom‘ This episode covers the following: The story behind the Spice Village revival and the importance of social listening How an unexpected TikTok virality took Lenox... [...]