TikTok content thrives on creativity, authenticity, and engagement, making short-form videos a powerful tool for storytelling and marketing. From trends and challenges to educational snippets, brands and creators can leverage TikTok’s algorithm to reach massive audiences. HubSpot has published an article featuring the TikTok content trends to watch in 2025. Erin Pennings says, “TikTok content trends often seem to emerge randomly — and surprising things gain popularity. The more specific a TikTok trend, the shorter its staying power. For example, if people are using a specific sound and... [...]