TikTok Lead Generation is an advertising objective that allows users to share their contact information with businesses directly on the TikTok platform. This feature allows businesses to capture leads that are highly targeted and opted-in. HubSpot contributor Erica Santiago has published an article featuring five ways to generate TikTok leads. She says, “There are a few good reasons TikTok can be a great platform to generate new leads: 1. It allows for mobile-first campaigns. TikTok prioritizes short-form videos, though users can upload and view videos for 10 minutes. This makes the platform... [...]