Search Engine Journal contributor Donna Almonte has published an article explaining the advantages of using TikTok and YouTube for marketing. She says, “If you’re marketing to teens, a.k.a., Gen Z (and by extension, Generation Alpha who are becoming teens next year), TikTok is a strong bet. This means that TikTok is especially popular with Gen Z while more and more adults are steadily becoming app users, too. Note that younger children ages 12 and above can access TikTok (the app requires a minimum of 12 years of age to get a profile). Gen Z And Millennials Are More Likely to Trust YouTubers If... [...]

HubSpot has published a new video ‘TikTok vs YouTube: Which Is Better for Business?’ comparing TikTok and YouTube for business. The HubSpot team says, “TikTok vs YouTube… which one should you be using for your business? In this video we’re talking all about the similarities and differences between the two platforms when it comes to business. This video will help you decide which one is a better fit for you to start with! Make sure you’re subscribed for more weekly marketing content.” HubSpot  [...]