TokMate lets you use TikTok for real marketing. If you are like many of our readers, you may have overlooked TikTok as a marketing platform. We have. It has always seemed too frivolous to us. And maybe for some subject matter, it still is. At first, it appeared to be merely a platform for silly antics and youth-centric memes. TikTok now appeals to a broader audience, reaching beyond Gen Z to Gen X and even Baby Boomers. Businesses are increasingly using TikTok to connect with potential customers, and, since TikTok is free to all, they are leveraging its organic reach without the expense of paid... [...]