Tom Borg’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “The Secret To Getting Lifelong Customers (and Employees)”. Borg says, “Have you ever bought a product expecting one thing, but instead received something totally different. The quality is off and it’s not at all what you’d imagined. Chances are, you’ll never do business with them again”. The Secret To Getting Lifelong Customers (and Employees) Marketing for Success  [...]

Tom Borg’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “Mindset: How To Fulfill Your Profit Potential”. Borg says, “An aircraft carrier must have a captain at the ship’s main controls to guide and direct its’ ocean journey. Without a focused or alert captain, it will end up hopelessly lost or run aground”. Mindset: How To Fulfill Your Profit Potential Marketing for Success  [...]

Tom Borg’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “How To Make Your Pie Grow Bigger”. Borg says, “There is an analogy we use when we think about our marketplace, it is like a pie that can only get bigger. In order for that to be true, we must be able to think differently. Many times we limit our opportunities to grow our business or organization by not looking outside of the perimeter of our present client base”. How To Make Your Pie Grow Bigger Marketing for Success  [...]

Tom Borg’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “The Surefire Way To Get More Sales”. Borg says, “During a recent session with a small business owner, I explained to him how important it is to sincerely complement his employees. This person tended to not pay genuine compliments to his employees. Instead, he would”. The Surefire Way To Get More Sales Marketing for Success  [...]

Tom Borg’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “How To Spark Productivity”. Borg says, “I remember in one company who had hired me to do some consulting had a problem with office gossip. I noticed in particular how many employees would stop and chat with one particular secretary to exchange the latest company gossip”. How To Spark Productivity Marketing for Success  [...]

Tom Borg’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “Top Tips For Getting Your Business To Stand Out”. Borg says, “Last week I attended a business meeting in St. John’s Seminary, a business retreat in Plymouth, MI. As soon as I walked into the massive and beautiful foyer, I could see this facility was impressive. All the details of elegance were present”. Top Tips For Getting Your Business To Stand Out Marketing for Success  [...]

Tom Borg’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “The Fastest Way To Kill Your Business”. Borg says, “A while back, the Railroad industry was approached by the airline industry when it was in its’ infancy. The airline execs wanted to team up with the railroad industries to launch their airlines. They valued the experience and”. The Fastest Way To Kill Your Business Marketing for Success  [...]

Tom Borg’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “The Easiest Way To Profit From Negative Feedback”. Borg says, “The other day I called a local charity organization to schedule a pickup of some of our household goods we wanted to donate. The person I talked with was rude and condescending.  He used statements like, “If your TV gets wet we won’t take it!” and “If you want to know whether we will be there”. The Easiest Way To Profit From Negative Feedback Marketing for Success  [...]

Tom Borg’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “3 Instant Ways to Increase Sales”. [‘Marketing for Success’ Blog Post] […]  [...]

Tom Borg’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “What Clydesdales Can Teach You About Customer Service”. [‘Marketing for Success’ Blog Post] […]  [...]