The latest TopRank blog post is titled “5 Social Selling Tactics to Attract, Engage & Convert More Customers”. Lee Odden says, “Outside of marketing and customer service, one of the fastest growing areas in the social media world is social selling. With billions of people connected to social networks for personal and business reasons, time and attention of prospects is both valuable and highly competitive. Connections between people supported by social technologies have become more valuable than ever as trusted sources of information. Interactions with brands don’t have to happen on... [...]

The latest TopRank blog post is titled “Organic Facebook Marketing Tips From the Pros”. Lee Odden says, “Facebook has become quite a conundrum for many marketers. For years, companies of all sizes have invested in organic and paid efforts to grow their Facebook fans. The “like” served as an opt-in for consumers to receive brand messages sent “organically”. But over the past few years, Facebook has diminished the organic reach of brand fan page messages to a thin percent of the total opt-in whole. Now the only option to reach fans is to pay for Facebook advertising which can be hit... [...]

The latest TopRank blog post is titled “5 LinkedIn Marketing Tips to Optimize Your Social Media Success”. Lee Odden says, “Last week we published the first Social Media Marketing World conference eBook and while it’s had over 15,000 views on Slideshare and many thousands of views here already, I think we’ve just seen the tip of the iceberg. As a robust sized eBook, it’s full of practical advice including platform specific tips like the following 5 nuggets about LinkedIn. With over 277 million members, 3.5 million active company profiles and 187 million unique visitors across LinkedIn... [...]

The latest ClickZ blog post is titled “Show Your Subscribers Some Love”. Jim Davidson says, “It can be tricky for retailers to navigate their rocky relationships with inactive subscribers. I mean, face it – there’s a certain point where you have to be honest and realize your subscribers just aren’t that into you. When the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how much you care before they start to get a wandering eye. Subscribers can become bored when your email program becomes... [...]

The latest ClickZ blog post is titled “How to Inspire Subscriber Love and Loyalty With Great Emails – Tips From 3 Brand Email Pros”. Simms Jenkins says, “The challenge for email marketers has always been to send the most effective message at the most effective time to the right group of people. For most of the past two decades, the limiting factor in this optimization was technology. It was simply too difficult to create content, segment lists, send messages at key times, and report on the numerous variations that resulted. The tools have, of course, progressed over that time, but the marketer’s... [...]

The latest ClickZ blog post is titled “Custom Email Marketing Reports: A Huge Step Toward Better Results”. Justin Williams says, “The challenge for email marketers has always been to send the most effective message at the most effective time to the right group of people. For most of the past two decades, the limiting factor in this optimization was technology. It was simply too difficult to create content, segment lists, send messages at key times, and report on the numerous variations that resulted. The tools have, of course, progressed over that time, but the marketer’s vision exceeded... [...]

The latest TopRank blog post is titled “5 Ways to Grow Your Blog Community and Readership”. Lee Odden says, “The more relevant readers of your blog content, the more opportunities to attract, engage and convert those readers in your online sales efforts. Content marketing, brand publishing, media sites that blog, and consumer publishing are all competitors for the time and attention of your target audience. So how can a company increase the number of readers of its blog content? Here are 5 tips I’ve implemented with many companies and for ourselves over the years“. 5 Ways to Grow... [...]

The latest TopRank blog post is titled “What’s the One Most Important Skill for a Content Marketer?”. Lee Odden says, “Focus and simplicity help ideas grow. The changing, competitive and often complex world of content marketing could use some simplification and that’s why it was refreshing to get the following question recently: What’s the one thing that has been instrumental for you to be successful at content marketing? My gut reaction of course was, there is no “one thing”. There are many things and they vary depending on the industry, types of product/services, target audience“. What’s... [...]

The latest TopRank blog post is titled “The One Question You Must Ask And Answer to Win With Social Media Marketing”. Lee Odden says, ““Can we increase our blog readership by 50% in the next 6 months?” If you’re a digital marketing or social media professional, questions like this are probably pretty familiar. For many companies, specific goals are a godsend since social media marketing is still a bit of an uncertainty. It gives those who are responsible for implementation something more tangible to focus their efforts on. I’ve seen it happen many times where an objective like this... [...]

The latest TopRank blog post is titled “6 Upcoming Marketing and PR Events to Learn About Influencer, Social and Content Marketing”. Lee Odden says, “I’ve always said, “The best part about Minnesota Winters is leaving for somewhere warm.” Over the next 2 months or so, that’s exactly what I’ll be doing and I’d like to invite you to join me at one or more of these 6 upcoming events in cities that range from San Francisco to New York to Denver to learn about integrated marketing topics with a particular emphasis on the role of influencers and content“. 6 Upcoming Marketing... [...]