The latest TopRank blog post is titled “Essential Digital Marketing Skills for Content Marketers in 2014”. Lee Odden says, “Like many other digital marketing agencies, we’ve been on the hunt for digital and content marketing talent on a continuous basis over the past few years. Increased demand and competition are driving the need to find people with skills that can actually create impact, vs. fuzzy “potential”. Companies looking for agencies are in the same boat, challenged to find partners that can actually affect business goals. Sadly, there are few knights in shining content marketing... [...]

The latest TopRank blog post is titled “Essential Stages of Content Marketing Evolution – If You’re Not Growing, You’re Dying”. Lee Odden says, “An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and advance accordingly. With so much digital marketing advice and information on the web, it’s easy to follow along with the latest best practices. But what about 1 or 2 years from now? How valuable would it be to anticipate the challenges and opportunities beyond the current 6 or 12 months... [...]

The latest TopRank blog post is titled “Content Marketing With Real-World Events: Pros, Cons, Examples and Best Practices”. Nicolette Beard says, “Conferences, symposiums, summits, trade shows, roundtables and world expos. From intimate, invitation-only events to sprawling Las Vegas-style exhibit halls, most of us have attended at least one industry-specific event. While the business value has been debated off and on over the years, and it was predicted that webinars and other digital forms of online training would eventually replace live events, there is just no substitute for face time... [...]

The latest TopRank blog post is titled “New Rules for SEO Mechanics & Link Building – It’s a Race You’re Probably Not Winning”. Lee Odden says, “Last week I attended and presented at the SES conference in London where online marketers from all over Europe and as far away as Australia converged to learn about integrated marketing and paid, earned, and owned media. With it’s history in search marketing, the conference complemented presentations on digital marketing with sessions on SEO as well“. New Rules for SEO Mechanics & Link Building – It’s a Race You’re Probably... [...]

The latest TopRank blog post is titled “Does It Still Make Sense For Companies to Blog?”. Lee Odden says, “Over the past 10 years I’ve had more than enough opportunities to consider whether the investment in time and resources to blog has been worth it. Blogging for business is a question I think many companies ask themselves as they look at current trends towards time more spent on social networks and changing consumer consumption trends, especially with mobile. This question came to light recently viaStephen Waddington, Digital and Social Media Director at  Ketchum Europe who pinged... [...]

The latest TopRank blog post is titled “What Google Hummingbird Really Means and What Marketers Can Do About It”. Eliza Steely says, “In the digital marketing world, change is inevitable. At some point in life we are all forced to adapt, change paths, learn new skills or face something we definitely weren’t expecting. As marketers with strong search marketing skills, adapting to change is something we do all the time at TopRank Online Marketing. With Google’s 665 algorithm updates in 2012 alone, we have to! Along with the changes in other aspects of professional life, we sometimes... [...]

The latest TopRank blog post is titled “Is Driving Traffic to Your Website Driving Customers Away?”. Lee Odden says, “The vast majority of digital marketing seems to be focused on creating content and experiences for customers with the ultimate measure of success being increased traffic to the company website, leading to leads and sales. It’s a reasonable approach, since company websites typically provide the kinds of information that explain what a company does, the products or services they sell and some means for collecting inquiries or conducting transactions“. Is Driving Traffic... [...]