‘What are transactional emails and why are they important?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “What are transactional emails and why are they important?”. David Moth says, “In the ever-evolving realm of digital, email could almost be considered as an old school form of marketing. However it’s still a hugely effective tool for driving traffic and sales, particularly when combined with personalised content and offers. As such it’s a topic we frequently write about here on the Econsultancy blog with the posts often proving to be a good starting point for debate among our readers”. What are transactional emails... [...]