To build the kind of engagement that dynamically adapts to customers’ experiences, contexts and needs, brands must have a solid foundation of data, tools and teams. Only then can they design customer journeys at scale around core audience segments and behaviors. AdWeek is hosting a webinar ‘How Top Brands Orchestrate Customer Journeys: The Latest Trends in Audience Segmentation’ on Thursday, February 17, 2021, at 1.00 pm EST. The AdWeek team says, “Hear from News Corp SVP and global head of subscriptions Esfand Pourmand, in conversation with ActionIQ, for a look at how the publisher... [...]