Troy White’s latest blog post is titled “How to know your marketing works (and grabs eyeballs)”. White says, “Funny story. I just had the windows wrapped on my vehicle to generate traffic to my dog-related business.  I went big and bold, knowing that vehicle wraps get one chance to make an impression (much like most marketing, if not all). I used a headline as my wrap, with a cartoon of my dog, and the website/phone number as the call to action. Total investment was a couple hundred dollars”. How to know your marketing works (and grabs eyeballs) Troy White’s... [...]

Troy White’s latest blog post is titled “In honor of anti-entrepreneurial-burnout day”. White says, “Burnt out and fed up? Dragging your butt? Every single entrepreneur I know goes through it.  Every single person in a career goes through it. That awful feeling of complete burn out. Having been there and collected the t-shirt (more like a collection of them), I can feel your pain”. In honor of anti-entrepreneurial-burnout day Troy White’s Blog  [...]

Troy White’s latest blog post is titled “I love free publicity”. White says, “Just got this write-up from a workshop I did last week. The only reason I share, is that I think we should all be working a little harder to share the good stories.  The entrepreneurs in the workshop were passionate about their businesses and need more positive ideas to help them grow”. I love free publicity Troy White’s Blog  [...]

Troy White’s latest blog post is titled “Referral marketing – webinar replay”. White says, “I had the privilege yesterday of having marketing expert Tom Poland present a wonderful webinar for many for my clients and subscribers. Tom showed us his wicked-smart strategies on… ‘How to get ten successful referrals every month – even when you are on holiday or asleep.’ Please note that I have organized a replay but it is only available for a short period of time… here’s the link: http://www.8020center.com/krmreplay/”. Referral marketing – webinar replay Troy... [...]

Troy White’s latest blog post is titled “Lead generation at it’s finest”. White says, “Every single business I know of needs a steady flow of quality leads that ultimately become buyers. And not every lead does become a buyer. It depends on the quality of the person coming to your site or store (Groupon-junkies are typically not a good fit – they just want the cheapest price and blatantly admit they will never be back to pay regular price. They jump from deal to deal, not caring about the loyalty factor that every small business needs to survive)”. Lead generation... [...]

Troy White’s latest blog post is titled “Facebook ads training”. White says, “Are you using Facebook Ads? If not… WHY NOT? They can be a very effective way to drive targeted traffic and find incredibly valuable demographics information on your ideal prospects and clients. In a 2012 survey, 43% of B2B companies and 77% of B2C companies reported that they have acquired a customer through Facebook”. Facebook ads training Troy White’s Blog  [...]

Troy White’s latest blog post is titled “Does Facebook advertising work?”. White says, “Spring 2007.  I was gearing up for my first Wild West Wealth Summit, and was trying some different lead generation tools. One of them was Facebook ads. If I recall right, the advertising part of it was fairly new, and even Facebook was nothing big (compared to the hyper-addiction it has now become for many)”. Does Facebook advertising work? Troy White’s Blog  [...]

Troy White’s latest blog post is titled “Gene Simmons and the power of persistence”. White says, “This past weekend I had a couple more people ask me about meeting Gene Simmons. …the #1 most commented on photo on my site or blog is my picture with Gene Simmons. I had the privilege of meeting him a couple times down in Nashville, and he made a definite impression on me. His books, tv series, rock band and mega business success had already left an impression…”. Gene Simmons and the power of persistence Troy White’s Blog  [...]

Troy White’s latest blog post is titled “Ethical Advertising”. White says, “What do you think… is this unethical advertising? I had a great time debating ethics in advertising yesterday on a Blog Talk Radio show. Mandie Crawford is a long-time friend and business associate”. Ethical Advertising ‘Ethics in advertising’ – Mandie Crawford’s Interview with Troy White Troy White’s Blog  [...]

Troy White’s latest blog post is titled “Gene Simmons… Rock and Roll Great and Marketing Superstar”. White says, “A few years ago, I was having dinner at the Grand ole Opry hotel in Nashville, getting ready to attend the Dan Kennedy Superconference. Just up to my right I saw someone come out of a discretely placed side door, and start walking down the hall towards me”. Gene Simmons… Rock and Roll Great and Marketing Superstar Troy White’s Blog  [...]