Troy White’s latest blog post is titled “A dedication to my daughters”. White says, “As you may well know, my twin 11 yr old daughters are everything to me. They were brought into this world at a whopping 3 pounds each, and have turned into incredible young ladies with the world in their hands.  In honor of my 10 year anniversary in business, I thought it only fair to dedicate today’s article to them!  Without them, I may have never taken the plunge to start my own business”. A dedication to my daughters Troy White’s Blog  [...]

Troy White’s latest blog post is titled “Your daily success ritual”. White says, “Every successful person has one. Every great athlete swears by one. …but peek inside the average day of those who struggle with success, money or confidence, and this almost always missing. I’m talking about a daily ritual. You need one or more of them”. Your daily success ritual Troy White’s Blog  [...]

Troy White’s latest blog post is titled “How to repurpose marketing ideas into your own”. White says, “Nothing I love more than hearing a story about someone who hears an idea I shared, and then goes out and does something with it. I wish it happened more often than it does (or at least than I hear of). After 9.8 years in this business I have written hundreds upon hundreds of articles around marketing, copywriting, lead generation and internet marketing”. How to repurpose marketing ideas into your own Troy White’s Blog  [...]

Troy White’s latest blog post is titled “Random Marketing Miracles”. White says, “People LOVE unexpected surprises. Sometimes, unexpected surprises can be the launching pad for exceptional results in your marketing. 2 top of mind ones that I really like… …Johnny Depp and Lady Gaga Johnny Depp, to me, is one of the greatest actors of our times.  He is also an incredible unexpected hero to 9 year old Beatrice and her classmates”. Random Marketing Miracles Troy White’s Blog  [...]

Troy White’s latest blog post is titled “Mountain Woven Money Making Ads”. White says, “Fellow business builder, You may have heard of an ad that ran 65 years ago with the headline: “Hand Woven by The Mountain People of New Mexico” New Christmas Patterns in these unique ties. Wearers say an exceptional value.* Sold only direct from weavers to you. It was a one-page ad that ran in the November 1940 edition of Life.  Simple – copy intensive – with a picture of the ties”. Mountain Woven Money Making Ads Troy White’s Blog  [...]

Troy White’s latest blog post is titled “The difference between B2B and B2C”. White says, “After nearly 10 years of helping entrepreneurs improve their marketing, I still get a kick out of people that claim “my business is different”. Usually they claim their buyers are different than any other buyers. Often though it comes down to this… “…I sell to businesses – not consumers. And business buyers don’t fall for the same tricks you are sharing Troy.” I will say this… Business to business (B2B) buyers are NOT different than Business to consumer (B2C) buyers!“. The... [...]

Troy White’s latest blog post is titled “Craziness and marketing”. White says, “Here’s to the crazy ones… …the misfits …the rebels …the trouble makers …the round pegs in the square holes …the ones with no respect for the status quo While some may see them as the crazy ones, we see them as geniuses. What a GREAT commercial Apple has here (and a real shame it was never used)”. Craziness and marketing Troy White’s Blog  [...]

Troy White’s latest blog post is titled “When Harry met Tommy”. White says, “I want to introduce you to two people today. One of them is real, one is entirely fictional. Both of them are highly successful, and pull in hundreds-of-millions in revenue per year. The best part? They use completely different approaches to grow their thriving empires. The main reason I wanted to talk about these unique business models is that they are both thriving in the downturn”. When Harry met Tommy Troy White’s Blog  [...]

Troy White’s latest blog post is titled “How Grandpa’s $1,000 Bar Tab Increased Prospects By 300%”. White says, “Who are YOU bribing to get as a customer? Ethical bribes, but still a bribe. The hypsters out there will tell you that you don’t need to incent people to buy… they will just be attracted by your positive energy or incredible products and will whip out their credit cards for the pleasure to do business with you”. How Grandpa’s $1,000 Bar Tab Increased Prospects By 300% Troy White’s Blog  [...]

Troy White’s latest blog post is titled “Do you have style in your writing?”. White says, “Writing is not something that comes natural to most people. But Charles Bukowski has a very unique writing style, and take on writers. If you haven’t heard of him or read his writings before, you are in for a treat (or shock)…”. Do you have style in your writing? Troy White’s Blog  [...]