SEO plays an important role in your business growth. It helps you reach your potential customers through the web. Search Engine Land contributor Danny Goodwin has published an article highlighting six fundamental truths about SEO. He says, “Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay, the founder and president of digital marketing optimization firm Bruce Clay Inc., who spoke at SMX Advanced. 1. SEO needs to be a strategic initiative across the company The entire organization participates in SEO. It starts at the leadership level... [...]