YouTube is becoming a leading ad platform for online marketers. Facebook had better start worrying. The key to successful ads on YouTube is getting the ads in front of likely buyers. That’s how to get a return on your investment in advertising costs. How do you find likely buyers in your niche? They are the people who watch the popular videos in your niche. By placing your ads on these popular videos, you reach the right people. Now, with software just released by Cyril Gupta, called TubeTarget, you have a simple way to select the top performing videos for your ads. TubeTarget was just launched... [...]

It is no secret that presenting your advertisement to people who need the solution you are promoting is critical to your sales. But there is a second half of this success formula: not wasting money presenting your offer to people who won’t buy. That just increases your costs and reduces your profit. When you spend money on ads, typically with a cost per person who either views the ad or who clicks on the ad, you only want to show the ad to people likely to buy. Getting views or clicks from other people costs you money that is subtracted from your sales to calculate profit. Wasted clicks... [...]