William Johnson says, “yber-attack – the event and its consequences are not new to online merchants. Most of those who promise secured transactions to customers have had an experience of customers complaining about faulty transactions and other security breaches. Magento, Joomla and even any ecommerce platform including CMS, plugin and extensions are susceptible to such phishing attacks. Unlike the traditional phishing techniques through social media and emails, hackers are now finding new ways to add a bunch of malicious codes to the ecommerce sites and thus bypassing all the sensitive data... [...]

Sophia Smith says, “Google set the deadline of April 21, 2015 for an update in its algorithm which checked whether a website is mobile friendly or not. Mobile friendly websites which allow users to browse without having to zoom in and out can expect to get a boost in rankings. On the other hand, those websites which are not mobile friendly and offer a suboptimal user experience can expect to see a sharp drop. This update, dubbed as “Mobilegeddon”, will affect searches in all languages. Google has opined recently that the effect of this update is expected to be greater than its Panda or Penguin... [...]

Sumita says, “Using social media to market a brand can be tricky, and it only gets more complicated when social CRMenters the picture. Once a social media presence has been established, there’s a good chance that customers will start using it as a way to reach out with their problems, questions, or concerns. Before long, the social media channels that were meant to market and brand your company turn into a platform for social CRM”. When to Separate Social Media Marketing from Social CRM Tweak Your Biz  [...]

Sumita says, “It is good to focus on the larger picture in your eCommerce business. However, neglecting a few small things can highly destroy all your efforts. As you always focus on macro conversions, have you ever thought of looking at the micro sides? Micro conversion is an important part of the pre-macro converting process. Micro Conversion – Your Smart Website Conversion Technique Checking the progress at the initial stage of business always yields better results. And micro conversion helps you to measure such progress and accomplish your other goals. They are complete conversions of... [...]

Rahul Sharma says, “One of the most important goals and performance metrics for business blogging is the expansion of the network consisting of individuals who locate, interact with and share unique blog content. Including critical business website features into your blog and adding to the SEO relevance of the same is important. However, what’s also important is to adopt an optimized approach to an increasing blog community and it relies on an understanding of who the target audience is and what sort of information objectives they have instead of simply focusing on what the brand seeks to... [...]

Simon Horton says, “A Forrester Research report indicates that eCommerce sales in the U.S. are expected to hit $279 billion in 2015 as buyers spend more time online. Considering the immense market opportunity it provides, it’s no wonder that more and more businesses are moving towards online retailing. However, launching an eCommerce store is daunting and challenging and selling online is an even more demanding task. You need to optimize your shopping cart for better performance. Besides, it is important to invest time and effort in customer engagement, which is one of the most significant... [...]

DIY Marketers team says, “When it comes to Google and business, it can be a make or break relationship. Being considered an authority site on Google is an all-time priority.  But here’s the rub, you can’t BUY authority.  You have to earn it.  And just think from the perspective of a “searcher” on Google — don’t you want to TRUST the results you get?  Of course you do – and what’s the point of creating some illusion of authority if it doesn’t ultimately convert to new customers?“. The Key Ingredients to Google Authority Ranking Success Tweak Your Biz  [...]

Marry Warner says, “I have spent years in the digital marketing industry while working under different banners and roles (i.e. agencies, in-house, remote and as a consultant). One thing that I faced for almost 90% of the time was, most businesses did not have the kind of website that communicated effectively with its visitors. The most difficult part is to make someone understand the fact that their current website is not ideal for commercial growth and conversions through online channels. Obviously, it is almost impossible to come up with a format that works for all kinds of websites and businesses,... [...]

Nikhil Jain says, “With the constant changes in the SEO industry and more frequent Google updates, it is extremely important for webmasters to follow the latest changes and adapt their websites according to them. We have all heard it countless times and still I will repeat it – adapt or die. It is not a secret that since all these updates, your on-page optimization is more important than it ever was. Before even starting an offsite optimization campaign, you should make sure your website is fully prepared for it. As we move into 2015, let us have a look at 15 of most important on-page SEO... [...]

Mohit Maheshwari says, “Probably what Bill Gates claimed back in 1996 still holds valid for the digital industry – Content is King; and it will reign for years to come. But what’s the worth of a king without a strong team backing him? Likewise, though content alone takes the throne, content marketing strategies are central to the success of social media. As the year swifts towards its latter half, here’s a look at the good and the bad of content marketing strategies, finally arriving at 10 that have made it to the top of the ‘most effective list” in the world of social media. Businesses... [...]