Search Engine Journal contributor Matt G. Southern has reported that Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites. He says, “Here’s how the new ad options can boost website visits and conversions this holiday season and beyond. 1. Website Conversions Optimization Twitter describes the Website Conversions Optimization (WCO) advertising option as a “major rebuild” of the conversion goal. WCO improves lower-funnel website conversions, such as adding an item to a shopping cart or completing a purchase. Lower-funnel... [...]

Twitter offers targeted advertising options to make the most of your marketing investments. Social Media Examiner contributor Anna Sonnenberg has shared some useful tactics to target competitor audiences on Twitter. She says, “If you’ve been looking for an easy way to research competitors’ ads on Twitter, you may have come up empty-handed. Unlike many other social media platforms, Twitter doesn’t allow advertisers to browse paid content. For example, the platform doesn’t have an ad library (like Meta) or display paid content on advertisers’ company pages (like LinkedIn). And although... [...]

By advertising on Twitter, you can extend your reach to its vast user base. Social Media Examiner contributor Anna Sonnenberg has published an article on how to run Twitter ads in 2022. She says, “The cost of a Twitter ads campaign depends on a few factors. Most importantly, which type of Twitter ad do you want to run? Each Twitter ad type has a different average cost range: Twitter promoted ads average about $0.25 to $2 per action. Twitter follower ads average about $2 to $4 per follow. Twitter takeovers average about $200,000 per day. While Twitter takeovers have a fixed rate, promoted... [...]

Search Engine Land contributor Danny Goodwin has reported that social media platform Twitter is testing three new ad formats. He says, “Here’s everything we know about the ad formats and examples of brands using them. Interactive Text Ads. These ads have bolded text and a larger font than organic tweets. Advertisers can also pick from 10 colors to highlight up to three words from their ad copy. Twitter users who tap or click on the highlighted words will be taken to a landing page, which the brand specifies. Brands testing this ad format include Oreo, Bud Light and Wendy’s. Here’s... [...]

The latest issue of ‘Search Engine Roundtable’ newsletter has been released. The featured article is titled “Strange: Twitter Ads On Google”. [Newsletter] […]  [...]