MarTech Lists Four Types of Content Buyers Want

In 2024, short-form videos dominate social media platforms, engaging audiences with bite-sized, dynamic content. Additionally, interactive podcasts are gaining popularity, allowing listeners to participate in live discussions and Q&A sessions. MarTech contributor Scott Gillum has published an article featuring the 4 types of content buyers want. He says, “We analyzed client sales and marketing data from five industries and conducted primary research with buyers and sales representatives (SDR/BDR/AM/CSMs). The content we discovered fit into one of the following four categories. Case studies/use... [...]