A persuasive piece of content can do magic. It helps you move close to your audience and win them. Copyblogger’s Sonia Simone has published an article citing three types of tone in writing that can help you grow loyal audiences. She says, “Because when you get the tone right, your copywriting strategies start to resonate with the perfect audience for your product or service. Then your content can really start to shine. Tool #1: The words you choose All careful writers know that there’s no such thing as a true synonym. Every word carries its own set of associations and nuances that... [...]