Understanding your audience involves thorough research into their demographics, preferences, and behaviors to tailor content and communication strategies effectively. By empathizing with their needs and desires, businesses can forge deeper connections, boost engagement, and drive conversions. Digital Marketing Institute has published its new podcast episode ‘Understand Your Audience’ featuring Rand Fishkin. The DMI team says, “In this episode, we get to mine the mind of marketing great, ⁠Rand Fishkin⁠, creator of Moz and SparkToro, among other ventures. Rand and our host ⁠Will... [...]