Search Engine Land has published ‘An SEO guide to understanding E-E-A-T’ explaining what is E-E-A-T, why it matters to SEO, and tips to use it to your advantage. Zoe Ashbridge says, “This comprehensive overview will dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and how to use it to your advantage. In this article: E-E-A-T: What does it mean for SEO and why is it important? Demonstrating E-E-A-T to Google. Levels of E-E-A-T. SEO tips for achieving E-E-A-T. E-E-A-T: What does it mean for SEO and why is it important? Trust is earned by demonstrating... [...]