Understanding Google Analytics 4 [Guide]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Joe Hall of Hall Analysis has published a comprehensive guide ‘Understanding Google Analytics 4’. He says, “Universal Analytics is now replaced by GA4, and GA4 is designed to provide a more comprehensive understanding of customer behavior across devices and channels, and it uses machine learning to generate insights and predictions about user behavior. The main difference between Universal Analytics and Google Analytics 4 (GA4) is the way data is collected... [...]