MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Understanding Web3 Through a Marketing Lens’ featuring Tony Pham. The MarketingProfs team says, “In Episode 523 of Marketing Smarts, recorded at the Boston’s B2B Forum in October, Tony spends much of his session with host George B. Thomas giving the audience entry points into the concept of Web3 to make it seem less intimidating. He insists marketers may be halfway there already, in a stage he calls Web2.5. Take loyalty programs, for example: “We’re starting to see folks like Starbucks... [...]

MarketingProfs has published a new episode of the ‘Marketing Smarts’ podcast ‘Understanding Web3 Through a Marketing Lens’ featuring Tony Pham. George B. Thomas says, “In Episode 523 of Marketing Smarts, recorded at the Boston’s B2B Forum in October, Tony spends much of his session with host George B. Thomas giving the audience entry points into the concept of Web3 to make it seem less intimidating. He insists marketers may be halfway there already, in a stage he calls Web2.5. Take loyalty programs, for example: “We’re starting to see folks like... [...]