Unethical marketing is when a company sends deceptive messages about its products and services. False advertising, plagiarism, and unethical customer segmentation are some of the unethical marketing practices that lead to widespread mistrust in businesses. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Avoid These Unethical Marketing Practices’ featuring Michael Stelzner. The SME team says, “Have you noticed that some marketers are willing to do questionable things to get attention? Are you wondering why they do these things? Join... [...]

As you may know, many marketers of information products seek affiliates to help them sell their products. The idea is that these affiliates reach new prospective customers (at no cost to the product developer), customers that the developer would otherwise not reach, and, consequently, sales would rise. To attract affiliates into the sales campaign, the product developer often provides extra incentives and sales tools so the affiliate is motivated to come on board and work hard. Incentives include monetary prizes and physical prizes (we have seen prizes as large as a new car) for the affiliates... [...]