Universal Analytics to GA4 [Guide]

Adswerve, Inc. has published the ‘Universal Analytics to GA4 – BigQuery Export Guide’. It covers the following: High-Level Differences Field Translation Basic Metrics and Dimensions Events, Sessions and Users Sessions Advanced Engagement Rate and Bounce Rate Advanced Metrics and Dimensions User Entry and Exit User Stickiness (DAU/MAU) GA4 to UA High-Level Metric Comparison Resources Universal Analytics to GA4 – BigQuery Export Guide Adswerve, Inc.  [...]