Search engine optimization is the backbone of your business when it comes to promoting it online. Several algorithm changes come and go but some SEO strategies remain evergreen. Yoast contributor Melina Reintjens has shared six such universal SEO tactics that continue to help in securing higher search engine rankings. Reintjens says, “Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. So if you’re not sure about the latest best-practices, wouldn’t it be nice to have a list of timeless SEO improvements... [...]