Forbes on Unlocking Social Commerce

Social commerce integrates shopping experiences directly into social media platforms, allowing users to discover and purchase products seamlessly. It leverages social engagement, influencer marketing, and interactive content to drive sales. Forbes contributor Helen Barreto has published an article featuring insights and strategies to unlock social commerce. She says, “Without counting time spent on phone calls, the average American spends around four hours and thirty minutes of their day on their phones – that’s about a quarter of their waking hours. With 57% of US adults discovering... [...]