URL Parameters: A Complete Guide for SEOs [Guide]

URL parameters are the portion of a URL that follows a question mark. They are comprised of a key and a value pair, separated by an equal sign. Multiple parameters can be added to a single page by using an ampersand. Ahrefs has published ‘URL Parameters: A Complete Guide for SEOs’ to help marketers understand URL parameters and apply to SEO. Patrick Stox says, “In this guide, we’ll be covering what you need to know about URL parameters. How parameters are used As I mentioned in the intro, parameters can be active or passive. Let’s look at some examples of each. Active parameters Active... [...]