User-generated content is a great resource to achieve better search engine marketing results. With UGC, you can continuously publish fresh content on your digital channels. Content Marketing Institute Aleh Barysevich has shared four user-generated content ideas and tools. He says, “Several formats and focuses fall into the category of user-generated content. Let’s look at four cases. 1. Reviews People write posts, upload photos, and shoot videos as they evaluate products they use in real life. If you’re in the cosmetics, apparel, household items, gadgets, books business – or other tangible... [...]