Value Proposition Strategy: Everything you need to know in 6 minutes [Video]

A value proposition refers to the value a company promises to deliver to customers should they choose to buy their product. Flint McGlaughlin has published a new video ‘Value Proposition Strategy: Everything you need to know in 6 minutes’ explaining the value proposition strategy. Here are some of the most important insights from this class: Separate the means from the end. Focus on the customer’s experience of the value. The task of the marketer is to maximize PERCEIVED value and minimize PERCEIVED cost. The world does not need “expert” marketers; the world needs marketers... [...]