Video is one of the most essential elements in your marketing mix. It helps you move closer to your audience and persuade them to take an action. IMPACT’s Zach Basner has published an article highlighting the five most common mistakes people make on camera. He says, “In this article, I’d like to break down with you five of the most common mistakes that people make in front of the camera, why those behaviors occur, and how you can easily fix them. 1. Believing you’re no good on camera There is no greater mistake that you could make than to set out to do something that you already... [...]