Video content marketing involves creating and sharing engaging video content to promote a brand, product, or service, aiming to increase audience engagement and conversion rates. It leverages the visual and auditory appeal of videos to convey compelling stories and messages, enhancing the overall marketing strategy. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Video Content Marketing Strategy: Balancing Quality and Quantity’ featuring A. Lee Judge. This episode... [...]

Repurposing video content means taking a single video, reworking it, and posting it to multiple channels and social media platforms. Social Media Examiner contributor Anna Sonnenberg has published an article featuring six ways to repurpose short-form videos on social media. She says, “From remixing to cross-posting on multiple channels simultaneously, short-form video is one of the most flexible content types. Get more mileage from your short-form content using the tips below. #1: Share as Stories Want to get more views for a great reel you published? On Instagram and Facebook, you can repurpose... [...]

Ignite Visibility has published the recording of its webinar on ‘Video Content Marketing In 2022’. The Ignite team says, “Video has taken off in the last year and now is the time to build it into your marketing plan. In this Video Content Marketing Webinar, John Lincoln is joined by three speakers to teach you how to launch a winning video strategy and increase conversions! You’ll see step-by-step how to incorporate video content marketing into your marketing strategy and use it to increase traffic and leads.” Ignite Visibility  [...]