Seven Video Content Optimization Tips for 2025

Search Engine Land contributor Kelly Ayres has published an article featuring seven video optimization tips to boost your organic reach in 2025. She says, “If you’re inspired to ramp up your investment in video, let’s roll up our sleeves and get into optimization. 1. Analyze your current videos Assuming you’ve posted some video content to YouTube, there’s plenty you can learn from and carry forward. Review all published videos to: Assess performance metrics, such as views, watch time, likes, comments, and shares. Identify videos that have performed well and analyze what elements... [...]