HubSpot Highlights Six Video Marketing Metrics

Video marketing in 2024 continues to dominate as a powerful engagement tool, with trends focusing on short-form content, interactivity, and personalized experiences. Brands are increasingly using AI-driven analytics to optimize video content, maximizing reach and enhancing customer connection. HubSpot contributor Clifford Chi has published an article featuring the top six video marketing metrics. He says, “Conventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator of how well your video, especially its hook, performed. According... [...]