Video is crucial in marketing as it captures attention quickly and conveys messages more effectively through visual storytelling. It also boosts engagement and conversion rates by creating a more immersive and memorable brand experience. Content Marketing Institute contributor Ann Gynn has published an article featuring useful tips on creating a video strategy. She says, “By identifying the objective and the call to action at the start, you’re more likely to create an effective video for viewers and your brand. To meet Grainger’s brand recognition objective, for example, Bean and her... [...]

A well-planned video marketing strategy enables you to reach out more customers and improve your conversion rates. Social Media Examiner contributor Michael Stelzner has published a podcast ‘Video Marketing Strategy: The Power of Video During the Customer Journey’ featuring Ben Amos. Stelzner says, “Want to use video marketing more effectively? Looking for a proven video strategy? To explore how to develop an effective video marketing strategy, I interview Ben Amos on the Social Media Marketing Podcast. Ben is a video marketing expert and host of the Engage Video Marketing... [...]