Video Turbo Store integrates video with text and graphical sales content#ad It’s been nearly a week since Peter Beattie released Video Turbo Store. This new video player for WordPress sites can boost sales through immediacy. While your visitors are watching your videos, they see scrollable pictures of samples and sales text in the video window. If they like the demo or sales presentation, they can immediately click the embedded buy form. The result is more clicks than if they had to leave the video to take action. Beattie didn’t invent this “Shop while you Watch” concept,... [...]

The results are in: online videos are the best way to persuade people to follow your advice (like “you really should buy my product”). But the leap from watching the video to actually taking action loses a lot of people. The problem probably isn’t with your video. It’s the effort to click 2 or 3 times to get to the screen where they can buy. Peter Beattie calls this the ‘video death gap’. People have to stop watching your video and go elsewhere to take action. It may seem like just a few seconds of work, but history shows a big percentage aren’t willing... [...]