The latest Ahrefs Podcast episode is titled ‘Why marketing is a good skillset for a founder’ featuring Magnus Grimeland. This episode covers the following: Why are people more important than ideas? Examples of iterating on ideas Hipster, Hacker, Hustler vs. Spike, Drive, Grit Can marketers be good founders The role of marketing in zero-day investments What do experts get out of advising zero-day startups? Borrowing other people’s platforms The first marketing steps for any startup. Ahrefs    [...]

Viral marketing leverages compelling, shareable content to rapidly spread brand awareness through social media and word-of-mouth. It thrives on emotional appeal, creativity, and timing to engage audiences and spark organic growth. The latest Ahrefs Podcast episode is titled ‘This is how viral marketing really works’ featuring Delbert Ty. This episode covers the following: Three biggest marketing campaigns Vandalizing a billboard Buying out telco contracts (failed) Coffee Meets Bagel tells users to leave “Free money” from a vending machine The cost (not in $$$) of viral... [...]

When you create a marketing video, your goal is to attract people who are interested in a particular keyword (a product name, for example). You want your video to rank for that keyword in the search engines so people will click to see your video. For this approach to be effective, you need to choose a keyword that people are searching for; there’s no point in ranking for “underwater basket weaving” if no one is interested enough to search for it. A good way to check the search volume for a keyword is to use the keyword search volume toolviralReel in Google Webmaster Tools. Once... [...]

The latest software from Chris Munch is Hook Pages, a tool to build the popularity of your website using great content. The key to hook pages is something Munch calls “pillar content”. His sales page has a video that explains what he means in detail. But, in summary, “Pillar Content” refers to high-quality content that conveys the theme of your site. These are the posts that people share with their friends. And people will know what kind of content to expect when they come back. Creating pillar content is beneficial for increasing the visitor count for your site, as well... [...]

Custom solutions to people’s problems leads to loyal fans. That’s the principle behind Viral Conversion Lead Funnels. Rob Jones has built this software to build your list and do it virally by giving people what they really need as a reward for opting into your list. On your site, you use Viral Conversion Lead Funnels to ask visitors questions to determine their needs and using their answers, you determine the best solution you can offer them. And when they sign up for your list this solution is their optin gift. Jones offers this example of how you could use this tool (it’s a... [...]

Rob Cornish has just released a new WordPress plugin,WP Viral Payments, to make it simple for your customers to do two things: • Add or remove items in their shopping cart • Get a discount if they share your product page on Facebook. They can even share a coupon code so their friends get a discount, too, if you choose. WP Viral Payments works with Paypal, Google Checkout, and more. You can even use it with affiliate management systems like ClickBank. It gathers optins through an easy pre-sale process if you choose. And those “shares” can send people to your squeeze page if... [...]

Anton Lomax, the creator of Social Link Builder, says everybody loves a discount, and he’s right. You can take advantage of this desire for a bargain to build your list, sell more products and do it all virally. Lomax has created a WordPress plugin that lets you offer a reward in return for the visitor’s action to share your page with his/her friends, via Facebook, Twitter, Google+, and more. If you give away something free or give a substantial discount, people’s bargain instinct kicks in and they share to get the reduced cost. Once you install the plugin as usual, it’s... [...]

Travis Ketchum has just announced a 7-day sale on Contest Domination. During the sale, Ketchum and his partners have dropped the price from the regular $360/year to less than 10% of that. With this software, you can create contests for any purpose without needing any technical skills. Its easy fill-in-the-blanks interface and professional templates put the power of contests in the reach of any marketer. This software has built-in logic to choose the winner, so you don’t have to worry about fairness. It also has built-in social sharing functions so your visitors can virally share the news... [...]

Marketers have known two principles for centuries: 1. It costs far less to keep an existing customer than to get a new one. 2. Words of mouth advertising, in which your happy customers tell others about you, is the best advertising. Customer Retention Formula shows you how to use these two principles to full advantage. Almost 50 videos are dedicated to how to cultivate a positive, supportive and profitable relationship with your customers. So they will be happy, so they will buy from you, and so they will recommend you to their friends. In Customer Retention Formula, Chris Reck says he is aiming... [...]

DareDevil Marketing has been receiving a calendar full of clients through the marketing efforts of other companies, who do the prospecting and pre-selling at no charge. All DareDevil does is take the order. They know that the best clients are people referred to you by satisfied clients. So they find a business already serving the clients they want to attract. They build a relationship with that business by helping it at no charge, Then they suggest that business mention this same service to their clients (and add a “little special something” to that suggestion.) The end result is that... [...]