The latest MOZ blog post is titled “How to Build Your Own Mass Keyword Difficulty Tool”. Martin Macdonald says, “Combining a few readily available tools in creative ways can give you everything you need to measure basic ranking difficulty for any number of keywords. This post shows you how”. How to Build Your Own Mass Keyword Difficulty Tool MOZ Blog  [...]

The latest MOZ blog post is titled “Treat Your Channels like a Soccer Team”. Craig Bradford says, “Different marketing channels play different roles, and just as you wouldn’t build a soccer team with only goal-scoring strikers, you shouldn’t build a suite of marketing channels that focus solely on conversions”. Treat Your Channels like a Soccer Team MOZ Blog  [...]

The latest MOZ blog post is titled “Panic Stations! A Case Study on How to Handle an Important Page Disappearing from Google”. Steve Morgan says, “A client’s homepage had mysteriously vanished from Google’s index overnight, taking with it a lot of page one rankings. This post runs through the steps that I took to resolve the issue. I acted methodically yet swiftly, and in doing so managed to get the homepage back in Google’s index (along with its former rankings) in less than 12 hours”. Panic Stations! A Case Study on How to Handle an Important Page Disappearing from... [...]

The latest MOZ blog post is titled “How to Swaggerjack the Power of Visual Memes – Whiteboard Friday”. Lena West says, “Catchy and interesting visuals are a tried and true way to start discussions and increase traffic. In today’s Whiteboard Friday, Lena West shows us some of the more effective examples, proving that it isn’t difficult to create visual assets that get people talking”. How to Swaggerjack the Power of Visual Memes – Whiteboard Friday MOZ Blog  [...]