Visual Search for B2B Marketing Success[Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Visual Search for B2B Marketing Success’ featuring Olga Andrienko. George B. Thomas says, “E-commerce, for example, is an industry that needs to pay attention when customers take a picture of an item and search for its availability. B2B e-commerce companies would need to adapt their search strategies sooner than others. “First, fix the basics,” Olga recommends. “There is also now the term multisearch. That means that I type something in and I add the image, too….I think this is... [...]