The latest ‘Web Marketing Today’ blog post is titled “15 Last Minute Holiday Email Marketing Tips”. Pamella Neely says, “It’s nearly Halloween. It’s not too late to get started on holiday email campaigns, but there’s no time to waste. Thanksgiving comes late this year, pushing Cyber Monday all the way back to December 2. The usual holiday rush will feel even more rushed. Follow these tips for your holiday email campaigns and you’ll be celebrating in no time. 1. Start as Early as Possible Not to alarm the last-minute marketers, but the holiday promotions party has already started.... [...]

The latest ‘Web Marketing Today’ blog post is titled “16 New Content Marketing Ideas”. Pamella Neely says, “Content marketing is one of the most effective ways to attract and engage clients and prospects. The problem is you need to keep creating content — lots of great content again and again. Sooner or later, you’re going to run out of ideas. It can happen much sooner than later. Keep this list handy for the next time you’re stuck. You’ll be back to creating terrific content again in a snap. 1. Curate It’s okay to create a blog post of the best blogs in your industry. Or to... [...]

The latest ‘Web Marketing Today’ blog post is titled “Notable Internet Marketing Articles for Oct. 21, 2013”. Kathleen Fealy says, “The recent Internet marketing articles below address mobile, content, video, social, search engine optimization, and customer experience. I found them helpful for my Internet marketing consulting firm. Hopefully they will help your business too. “5 Crucial Mobile Advertising Tactics For Small Businesses” by Danny Brown, American Express OPEN Your customers are using mobile, whether you created a strategy for it or not. Businesses need to start thinking... [...]

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Using the New ‘Acquisition’ Tab”. Kevin Webster says, “Google Analytics recently updated its layout. One of the new Standard Report sections is “Acquisition” — which contains data on how a site acquires customers, whether through ecommerce, lead generation, or fund raising efforts. While the definition of acquisition may vary among organizations, the premise is that a site has engaged a visitor, and caused him or her to take an important action”. Google Analytics: Using the New ‘Acquisition’ Tab Web... [...]

The latest ‘Web Marketing Today’ blog post is titled “Understanding Google Authorship, Other Rich Snippets”. Kunle Campbell says, “You may have noticed that when you carry out a search on Google, some results tend to show only the page title, the page URL, and a short snippet — usually the meta description — from the page. Others, however, have something extra: rich snippets. All results from the examples above have had specific bits of their content marked-up by “micro-data” for search engines to display them on their results as “rich snippets” as well as the names of the... [...]

The latest ‘Web Marketing Today’ blog post is titled “Special Characters in Email Subject Lines: Good or Bad?”. Pamela Neely says, “You’ve probably seen special characters in email subject lines before — those interesting little symbols that show up now and again in your email inbox. ­­They look like this. These special characters go by many names: glyphs, ideographs, ideograms or sometimes, emoji. Most marketers just call”. Special Characters in Email Subject Lines: Good or Bad? Web Marketing Today  [...]

The latest ‘Web Marketing Today’ blog post is titled “YouTube Video Ads: Getting Started”. Melissa Mackey says, “Video is huge part of our daily lives. Think about the last time you let a day go by without watching some type of video — on television or the Internet. People aren’t just watching funny cat videos, either. Many businesses are harnessing the power of”. YouTube Video Ads: Getting Started Web Marketing Today  [...]

The latest ‘Web Marketing Today’ blog post is titled “Analyzing Competitors to Build a Profitable Website”. Andy Curry says, “In “How to Build a Profitable Website; 2 Case Studies,” my article last month, I provided several tips for creating your website in a way that helps you sell your services or products. I left off at comparing your site to your competitors’ sites and evaluating both to decide what your site should and should not have. In this article, I’ll look at different sites in the same niche and see how we can immediately give our site the best, competitive edge... [...]

The latest ‘Web Marketing Today’ blog post is titled “Overcoming Google’s Keyword ‘Not Provided’ Data”. Kevin Webster says, “Google now routes all of its organic searches through a secure URL — i.e., https://. This has a dramatic and immediate impact on web analytics and search engine optimization. What happens in a secure search is that the keyword search data is no longer available. Instead of seeing keywords relating to your product or service in Google Analytics or whatever web analytics tool you use, you will simply see that the visitor came from Google, organically, with... [...]

The latest ‘Web Marketing Today’ blog post is titled “21 Ways to Integrate Email Marketing and Social Media”. Pamella Neely says, “There has been conflict between social media and email marketing over the last few years. Some observers believe email is dead. Others cite stats refuting the rumor. Wired magazine reported earlier this year “email is crushing Twitter and Facebook for selling stuff online.” And ExactTarget’s Channel Preferences survey found 77 percent of people prefer to get marketing retailed messages through email”. 21 Ways to Integrate Email Marketing and Social... [...]