The latest ‘Web Marketing Today’ blog post is titled “8 Design Trends for 2014”. Drew Coffin says, “With 2014 one-half complete, it’s time to look at emerging trends in web design. Some trends have been gaining popularity for several years, while others are more recent. If you’re a professional designer or online marketer, keeping up with web design trends can help your site or your marketing efforts. Responsive Design Responsive design is less of a “trend” and more of an increasingly effective response to the variety of Internet capable devices in use today. Users no longer... [...]

The latest ‘Web Marketing Today’ blog post is titled “Adding Video to Emails Improves Response, Most Say”. Pamella Neely says, “A recent study from Experian, the information service firm, shows dramatic improvements in click rates when marketers add videos to emails. If that finding is different from what you’ve heard about video in emails before, you’re right. Until fairly recently, videos in emails were difficult to set up, few people could see them, and they hurt deliverability rates. But with the rise of HTML5, we’ve tipped the scales. Roughly 60 percent of email users can... [...]

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Using Timeframe Comparisons”. Kevin Webster says, “Merely looking at graphs and numbers in Google Analytics for today, this week, or this month won’t tell an entire story. It will simply give you a glimpse of your current performance. To really analyze in depth, add context. One of the simplest ways to do this is by comparing two similar periods of time. By comparing and contrasting, you are trend spotting, and that is the real detective work”. Google Analytics: Using Timeframe Comparisons Web Marketing Today  [...]

The latest ‘Web Marketing Today’ blog post is titled “4 Landing Page Optimization Tools, to Increase Conversions”. Melissa Mackey says, “Getting visitors to your website is the first step in converting them to customers. But what visitors see when they first encounter your site is crucial. That initial page — a landing page — will largely determine whether the visitors stay, or leave. The landing page is the equivalent to the appearance of a physical store. Imagine that you’ve seen an ad for a compelling product. You travel to the physical store to purchase it. But the store is... [...]

The latest ‘Web Marketing Today’ blog post is titled “How to Address Declines in Facebook’s Organic Reach”. Kunle Campbell says, “Because it can deliver a greater audience than any other social network, and because its format encourages a more leisurely browsing style than Twitter’s short form, Facebook has been most local businesses’ go-to social media channel for several years now”. How to Address Declines in Facebook’s Organic Reach Web Marketing Today  [...]

The latest ‘Web Marketing Today’ blog post is titled “Do-it-yourself SEO: Importance of Title Tags”. Andy Curry says, “My previous two articles explained some basics of search engine optimization. In “How to Get Traffic to your Website (via Google),” I reviewed how Google and other search engines identify content on a site. In “Do-it-yourself SEO Starts with On-page Optimization,” my article last month, I explained the beginnings of optimizing a web page. This article continues with on-page optimization. On-page optimizing means you are putting items in your website so that... [...]

The latest ‘Web Marketing Today’ blog post is titled “How to Revive a Neglected Email List”. Pamella Neely says, “It’s one of the most common mistakes small business owners make with email marketing: They set up everything needed to start building email subscribers, but then they never send an email to the list. Don’t feel bad if you’re doing this. I’ve done it too. It’s easy to set up a new site and then get distracted with other projects and then turn around and find you’ve got a couple hundred people expecting to hear from you. And really, is this a bad problem? It’s... [...]

The latest ‘Web Marketing Today’ blog post is titled “Using AdWords Express to Reach Local Consumers”. Meliha Oztalay says, “In “Use Hyperlocal Advertising to Reach Nearby Consumers,” I suggested that Google AdWords Express can help attract local prospects. In this article I’ll address AdWords Express in more depth. Whether you are a national multi-location brand or a local small business, you will likely need a multichannel approach to be visible to the local consumers. The primary multichannel options are optimizing — for both organic rankings and to use advertising — (a)... [...]

The latest ‘Web Marketing Today’ blog post is titled “18 Ways to Segment an Email List”. Pamella Neely says, “Segmenting an email list is a proven way to boost results. There are many ways to segment. If you want to branch out beyond the basics, you’ll find plenty of ideas here for new ways to group your subscribers. If you haven’t done any segmentation recently, this list will give you plenty of inspiration to get started. By opens. Some email marketers squeeze more results from their campaigns by re-mailing subscribers who didn’t open the first time. The results from this can... [...]

The latest ‘Web Marketing Today’ blog post is titled “SEO Is Dead; Web Marketing Alive and Well”. Melih Oztalay says, “When someone asks me about focusing on search engine optimization, the first thing I think of is that the individual is not familiar with today’s realities, in 2014, of web marketing. When asked, my response is an educational conversation that requires patience and asking the right questions to bring a business owner up to speed. This occurred recently, when I spoke to a training-related business owner who was looking for SEO help. I started out by learning more about... [...]