Web3 is an idea for a new iteration of the World Wide Web which incorporates concepts such as decentralization, blockchain technologies, and token-based economics. Content Marketing Institute contributor Ann Gynn has published an article explaining how content marketers treat this new version of the Internet. She says, “On the Web3 spectrum, marketers’ interest usually falls on one end or the other. For one group, you see the term and your eyes glaze over. For the other group, your eyes open wide and your mind starts racing. No matter where on the Web3 spectrum you fall, take the next few... [...]

Web 3.0 is the third generation of the evolution of web technologies. The web, also known as the World Wide Web, is the foundational layer for how the internet is used, providing website and application services. Content Marketing Institute contributor Ann Gynn has published an article 20+ content marketing experts’ vies on how content marketers should prepare for the Web3. She says, “Web3 describes a new and unfamiliar world. Is content marketing ready for it? The range of replies offered is as vast as Web3 itself. Here’s what they suggest. Don’t get too distracted Learn, observe,... [...]

Introduction Web 3.0 (also called “Web3”) is a term used to describe the next step in the evolution of the internet. It is a concept that is still in its early stages, but it is expected to have a huge impact on how we use the internet. With the release of web3, a new platform for building and using decentralized applications, the internet is set to undergo a radical transformation. Here’s what you need to know. What is web3? Web3 enables users to interact with each other, access data stores, and perform other tasks. It also provides the underlying mechanics for creating smart... [...]