This is the last part of the 4-phase live webinars success formula. As a reminder: Phase 1 of a successful webinar is Preparation. In this phase you choose the best medium to use to present your information and the webinar software you’ll use to present it most effectively. Phase 2 is Promotion. Remember that the right registration process can mean better participation by the people most interested in the topic. Phase 3 was the actual Presentation. The key take-away is that viewer engagement increases when they are involved through polls and Q & A chats. Phase 4 of a successful webinar –... [...]

Whether you’re doing a webinar to deliver complimentary training, or to make a sales presentation, or to interview n expert in your niche, you have one primary goal for the webinar: to get your attendees to pay attention and absorb your message. In other words, you want your attendees to be “engaged”. When viewers are provided compelling content delivered well, they become engaged. If you want compelling content, you need to identify the problem or pain your audience is experiencing and then offer solutions to that problem. Do that and people will stay tuned in. Your viewer wants... [...]

Yesterday’s article discussed the importance of preparing for your webinar . Choose the elements of your presentation, a slide presentation or webcam view (or both), and also select the tech platform you want to use. We recommended Google Hangouts as the platform. Phase 2 of running a successful live webinar is Promotion, letting people know about the webinar and getting them to attend. Now, if you have a mailing list, you could send your entire list an invitation to your live webinar and hope for the best. But there are added things you can do to maximize your profits. For example, you... [...]

One of the best product promotional strategies for your business is a live webinar. But running a successful live webinar that puts money in your bank account requires following a proven 4-phase blueprint. Today, with the help of Mike Filsaime and Andy Jenkins, I’m going to share with you some tips for the first of those phases: Preparation for the webinar. The crucial point covered in this article isn’t content creation or your sales message, but the mechanics of running the live webinar and publicizing it. During preparation, you will decide how you want to present your content. The... [...]