Strategies to Improve Website Copywriting

Website copywriting is the process of writing digital content for a website, including landing pages, product pages, and blog posts. The goal of website copywriting is to keep visitors engaged and lead them to take actions that are meaningful to them. HubSpot contributor Martina Bretous has published an article featuring 11 expert tips to increase conversions with effective copywriting.  She says, “Most marketers can identify poor web copy when they see it. Why? Because poor web copy doesn’t read smoothly, stir emotions, influence behaviors, or make explicit calls to action. It feels... [...]